iTi News from: 11-2009  

Coconut water takes on the world
By Samantha Pearson
Published: November 4 2009
(Exerpted from Financial Times -

Marketed as a healthy sports drink, coconut water has found an enthusiastic customer base in the US - and plenty of celebrities willing to endorse it.

Technological advances have also made it possible to transport the water large distances without having to add preservatives.

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